Project: Cystic Fibrosis Foundation 2007 Food & Wine Festival - Media Relations
Challenge: Needed a new approach to media relations for the Festival.
Results: With many similar events in town, we brainstormed a way to have media become part of the event rather than just report on it. The 2007 Food & Wine Festival introduced a Blue Ribbon Panel, which we hand picked, to judge the tasting stations.
Web site: Orlando Cystic Fibrosis Foundation 2007 Food & Wine Festival site (archived page)
Download Pieces:
• Blue Ribbon Panel Invitation
• "Mark Your Calendars" Media Alert
Challenge: Needed a new approach to media relations for the Festival.
Results: With many similar events in town, we brainstormed a way to have media become part of the event rather than just report on it. The 2007 Food & Wine Festival introduced a Blue Ribbon Panel, which we hand picked, to judge the tasting stations.
Web site: Orlando Cystic Fibrosis Foundation 2007 Food & Wine Festival site (archived page)
Download Pieces:
• Blue Ribbon Panel Invitation
• "Mark Your Calendars" Media Alert