AREAS OF EXPERTISE

1| Social

 

1| Social Media

Develops comprehensive social media engagement strategy for multiple brands and individuals. Manages implementation of social campaigns, daily conversations, content creation, blog postings and monthly analytical review to meet metrics and develop ROI estimates. 



Extensive knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Flickr.



Within one year at the Metro Orlando EDC, increased Twitter engagement by 3,400 percent, Facebook engagement by 915 percent and increased monthly reach across two Facebook, Twitter, Pinterest and Instagram accounts, four YouTube channels and a LinkedIn company and group account to 1.8 million. Also was voted the 3rd best Pinterest in Orlando by TheDailyCity.com readers.

2| Branding & Loyalty

Extensive experience in brand management, creating branding guidelines and working with creative to develop new brand images.

Manages the #WhyOrlando brand ambassador initiative at the Metro Orlando EDC, which includes finding and empowering brand evangelists, engaging these ambassadors to share the brands stories and hosting meetups to create community. The hashtag usage on social media increased 750+ percent in 5 months.

3| Blogger & Media Relations

Manages proactive and reactive media relations strategy, pitches , requests and interviews for the Metro Orlando EDC and Film Commission.



Develops effective relationships with local, national and trade media journalists, bloggers and freelancers to communicate important messages for inclusion in trend pieces, features and other favorable brand coverage.

5| Marketing

From consumer to business-to-business marketing efforts, I've worked within various industries (see my resume). Marketing strategies have included various budgets, levels of engagement and geographic reach, which have included managing a multitude of tactics, including:



  • Website Design & Content - including mobile sites
  • Advertising Planning, Placement & Creation
  • Marketing Collarteral Design & Content
  • Direct Mail & HTML Mailing
  • SEO, PPC Text & Banner Ads, & Landing Pages
  • Award Submissions
  • Special Events
  • ROI Tracking
  • Videos - see video section below

Just a sample of my work. To see more or discuss possible work >>

2| Brand

 

3| Media

 

4| Executive Communications

Experience in managing executive communication strategies that include ghost writing letters, articles and speeches. Developed comprehensive speaking engagement strategy for busy CEO to easily choose, plan and prepare for important community and national speaking opportunities. Worked directly with C-level executives on internal and external webinar plan and execution.

4| Exec

 

5|

Marketing

 

6| Internal

 

6| Internal Communications

Passion for creating fun, productive and engaging company cultures. 

Led site-wide employee communications for a 3,000 employee plant where the workforce was a mixed of traditional, union and non-wired. From intranets to videos and all hands meetings to webcasts, developed multi-pronged communications plans for a multi-generational, retiring and millennial workforce. See Lockheed Martin experience on my resume.

7| Video & Multimedia

Easily works with creative videographers to develop YouTube, feature, internal, PSA, informative, award nomination and commercial-style videos.

7| Video

© 2023 by

Nicola Rider 

All rights reserved.

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The Oceanfront CA

Managed the day-to-day engagement and development of content for The Oceanfront's blog and the following social outlets. Facebook: https://www.facebook.com/TheOCeanfrontCA Twitter: https://twitter.com/oceanfrontca YouTube: http://www.youtube.com/user/TheOCeanfront

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