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Portfolio
YouTube Content Strategy
Produced dozens of videos to educate prospective students and families about Rollins College.
Authentic Storytelling
Capitalize on entertaining video trends to attract prospective students and families to learn more about Rollins College.
Rollins College Admission Websites
Content marketing strategy delivered a 74% increase in site visits, a 14.4% drop in bounce rates, and a 61% rise in organic traffic YoY, leveraging HubSpot integration, SEO enhancements, and paid media plans.
Google Advertising Strategies
Laura owns strategic execution and optimization of a Rollins' advertising. FY24–25 campaign results matched or outperformed industry averages with a 6% CTR, 4.2% CVR & $18.04 CPC.
Streaming TV for Rollins Professional Advancement Marketing
Transitioned adult education marketing from billboards to streaming TV, leveraging Mountain to reach 374K households and drive 11.9K site visits with a 3.72% conversion rate on a $96K budget.
TikTok Advertising Strategy
Team’s success with TikTok caught the attention of TikTok’s U.S. brand partnerships team, earning Laura an invitation to their first #TikTokEdu summit at their New York City headquarters in 2023.
Social Media & Community Management
Laura has created multiple ambassador programs for organizations to engage a larger audience beyond owned channels to much success.
Florida Hospital East Orlando
Scripted and produced videos to introduce new doctors to East Orlando patients.
Lockheed Martin Aeronautics | Connect & Engage Video Series
Created simple and raw videos from project leads of various large and small jobs across the Lockheed Martin Palmdale site to engage and educate employees. Distributed through intranet and email to hourly employee supervisors to share during staff meetings.
Facebook Advertising Training
Led an internal Facebook advertising course based on Facebook’s Blueprint classes for their Core Competency certification, which Laura completed previously.
Digital Brand Management
Extensive experience in brand management, creating branding guidelines and working with creative to develop new brand images.
Media Relations
A photo from one of the many media interviews Laura has helped procure for clients and organizations. Here, Orlando Film Commissioner Sheena Fowler speaks to a reporter about the local film, TV, and commercial production industry.
TikTok Advertising Strategies
From content brainstorms and direction to campaign strategies, Laura's TikTok campaigns continue to outperform.
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